Inspiring Short Film “Lucky Dog” From NZ Lotteries

Inspiring Short Film “Lucky Dog” From NZ Lotteries

Beautiful the new campaign from Lotto, New Zealand, which comes with a film telling the touching story of a sailor Russell and his dog Wilson who discover on the My Lotto site that their regular Powerball ticket is the big one. I will not tell the whole story for the video not to lose its charm. But definitely worth watching. The full version lasts two and a half minute, but there will be shorter versions for TV (90, 60 and 15 seconds).

This inspiring and moving spot features a soundtrack sung by Australian legend Nick Cave. This is the first time Nick has allowed his unique voice to be used on a commercial.

Created: October, 2010
Client: NZ Lotteries
Advertising agency: DDB New Zealand
Country: New Zealand
Director: Steve Ayson
Group Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Art Director: Regan Grafton, Gavin Siakimotu, Brett Colliver
Copywriter: Natalie Knight
Group Business Director: Aimee McCammon
Account Director: Jenny Travers
Executive Producer: Judy Thompson
TV Producer: Tania Jeram
Music: “To Be By Your Side” by Nick Cave

There are 5 comments for this article
  1. Maria at 10:53 AM

    Simply beautiful! Almost made me cry at the moments..

  2. gerwinN at 2:30 PM

    Superb! Simply Superb! I am still not buying Lotto though. Odds are ridiculous. :-)

  3. dauntless at 2:38 PM

    I love this. Classic advertising at it’s best. A client that understands you need time to build an emotional connection. Keep them coming NZ. Why can’t we have a lotto ad like this?

  4. DBZbox at 2:40 PM

    Awesome music. Beautifully shot.
    But how did the guy at the end know it was a winning ticket?
    Haha! Got you!

  5. Colin at 1:08 AM

    @DBZbox: Because Russell circles the numbers right at the start of the piece :)

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