The National Institute of Prevention and Health Education (INPES) from France have launched a TV commercial campaign in order to reduce the number of smokers.
The idea of the commercial is that every single person is incredibly lucky to be alive because his or her life is a consequence of series of almost impossible coincidences like having the Earth at an optimal distance from the sun so life could be possible or various nations fighting with each other and creating Europe as we know it. The commercial really makes you think that life must be appreciated and things like smoking just increase the risk to lose it.
Ad Agency: DDB Paris
Creative Director Alexandre Hervé
Art Director: Faustin Claverie
Copywriter: Fabien Teichner
Agency Producer: Julie Mathiot
Account Director: Mathieu Roux
Account Supervisors: Orane Faivre De Condé and Vanessa Emsallem.
Filming by Directors: Manu et Fleur via Les Télécréateurs and UFO, Paris.
Music and Sound was produced at THE.