Innocent Video: The Chain of Good

Innocent Video: The Chain of Good

Innocent and advertising agency 101 from London have released this hilarious video recently.

The film promotes Innocent drinks and its purpose – 10% of the profits go to charity. Director Max Joseph shows the chain of good events happening, when you buy Innocent. See how it affects people in Peru. The spot also demonstrates a chain of not good things happening, when you choose other brand. Very funny spot. Nice job!

Watch the video and tell us if you liked it.


Agency: 101 London
Client: Innocent
Director: Max Joeseph
Production Company: Hungry Man
Company Producer: Jack Beardsley
Film Editor Company: Works
Editor: Anne Perri
Creative Director: Richard Flintham
Writers/Creatives: Erik Hay
Writers/Creatives: Ryan Delehanty
Agency Producer: Rachel Bishop
Agency Strategist: Clare Hutchinson

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