Infusium 23 and advertising agency Sigma Group have released this funny video ad recently.
The commercial promotes a hair care line, which makes your hair so beautiful and shiny, that it covers all other flaws. The spot features a pretty lady strutting in the office, attracting everybody’s attention. They simply cannot take their eyes off of her hairdo and do not even notice a catastrophe in her back. Check out yourself!
Watch the video and have a good laugh.
Agency: Sigma Group, USA
Creative Directors: Kristen Krone, Tim Stapleton
Art Director: Sabrina Desimone
Copywriter: Dimitri Vallis