Inclusie Invest and advertising agency TBWA from Brussels have released this amazing video.
The entertaining ad raises our awareness about disabled people. The campaign is looking for support: 5.000 disabled people in Belgium have no home and are on a waiting list. In the video six guys squat the house instead of just waiting. Actually, the campaign feels like a music video, where these guys sing and dance to Madness “Our House”.
The campaign encourages to squat this house virtually and support the good cause.
Watch the video and spread the word.
Agency: TBWA, Brussels, Belgium
Creative Directors: Jan Macken, Gert Pauwels
Creatives: Bout Holtof, Geert Feytons
Accounts: Katrien Crabbe, Mieke Michels, Geert Potargent
Strategy: Vicky Willems