Illuminar Prints: Shadows

Illuminar Prints: Shadows

Illuminar and advertising agency Reciclo from Brazil have released a beautiful print campaign lately.

The images depict how the light changes things. They look completely different when illuminated. The creatives have pulled off a conceptual idea for this matter: a bunch of unrelated stuff throws a shadow of the conductor, ballerina and Keith Richards himself!

The title says: The Light Transforms.

See the prints below.






Agency: Reciclo, Brazil
Creative Director: Marcone Procópio
Art Director: Matheus Gomes
Copywriter: Marcone Procópio
Photographer: Cícero Mafra

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