Illuminar and advertising agency Reciclo from Brazil have released a beautiful print campaign lately.
The images depict how the light changes things. They look completely different when illuminated. The creatives have pulled off a conceptual idea for this matter: a bunch of unrelated stuff throws a shadow of the conductor, ballerina and Keith Richards himself!
The title says: The Light Transforms.
See the prints below.
Agency: Reciclo, Brazil
Creative Director: Marcone Procópio
Art Director: Matheus Gomes
Copywriter: Marcone Procópio
Photographer: Cícero Mafra