This Saturday IKEA will launch a 60-second commercial on ITV during “The X Factor” ad break, presenting a new version of Jona Lewie’s 1980s hit “You’ll always find me in the kitchen at parties”.
The full 3 minute music video goes live on YouTube from yesterday. Viewers will be able to roll over items featured in the YouTube video, click through and buy them on Ikea’s website.
Thie new version of this 80’s hit is performed by the up-and-coming UK group Man Like Me and remixed by Arthur Baker. The band and special guest Jona Lewie also star in the video.
A very nice and inspiring work. Definitely worth watching:
Created: October, 2010
Advertising agency: Mother London