Ikea and advertising agency McCann New York have made this incredibly beautiful and funny commercial entitled “World without Textiles”.
The video features a family and documents their day. They live their normal life, except that in the world with no textiles. Do you think it would be easy? No, life is literally hard without textiles. Wearing clothes made of boxes or dishes, sleeping on the log… You must see this amazing video.
This is the first film for the Swedish company made by a New York’s agency. More campaigns are yet to come.
Watch the ad and tell us if you liked it.
Agency: McCann New York
Chairman: Linus Karlsson
Vice Chairman: Andreas Dahlqvist
Associate Creative Director: Koen Malfait
Associate Creative Director: Zack McDonald
Junior Art Director: Sheila Johansson
Junior Art Director: Zorica Radovic
Chief Production Officer: Brian DiLorenzo
Producer: Luca Mazzarini
Producer: Minnie Tran
Music Producer: Michael Ladman
Executive Project Leader: Rich Whalen
Project Leader: Isabelle Brummer Lewenhaupt
Production Company: Paranoid US
Director: Olivier Babinet