Ikea and advertising agency Brand24 have released this impressive video spot recently.
The commercial documents the exciting campaign. As you know it, Ikea encourages people to make their homes cozy and they invite to feel comfortable at Ikea stores, as well. The campaign marks the store opening in Poland and shows two guys living at the store. They sleep, watch TV, eat, while the customers are walking around.
Watch the spot and tell us if you liked it.
Creative Director: Michal Sadowski
Copywriters: Michal Sadowski, Karol Wnukiewicz
Film Director: Dariusz Majewski