IKEA introduces UPPLEVA, a completely new technology which integrates smart TV and sound system with furniture. UPPLEVA brings style and comfort to the room by solving the cable clutter and miss-match between TV and furniture problems.
The video features the IKEA girl telling us about brands new idea and its fulfilment. Beautifully shot accompanied by sweet music and heroes. Very cute video indeed. The video is as stylish and minimal as the IKEA’s values themselves.
Watch this video and tell us what you think about it.
Agency: Forsman & Bodenfors
Production Company: ACNE
Director: Marcus Svanberg