IKEA and a creative agency Forsman & Bodenfors has launched an advertisement this year introducing you a sofa.
It features kids having fun, reading, playing, having tee and other fun stuff. And all the action happens around the sofa posited in the castle’s living-room. The fun music plays in the background and we can enjoy watching these kids. They even bring a pony into the house! Well, it is a cute way to advert a sofa from a beloved IKEA.
Watch the video and tell your opinion about it.
Advertised brand: IKEA
Advert title: The Sofa Player
Advertising Agency: Forsman & Bodenfors
Creative Director: Filip Nilsson
Art Director: Adam Ulvegärde, Staffan Lamm
Copywriter: Filip Nilsson
Production company: Aspekt/Kokokaka