Ikea Commercial: New Beginning

Ikea Commercial: New Beginning

Ikea and advertising agency Grimm Gallun Holtappels/Thjnk have released this funny video ad lately.

The commercial features a lady, who, apparently, is trying to survive after a broke up with her boyfriend. She has a broken heart, therefore she is broking everything else in the house. It is time to change and make a fresh start! Renew the house with Ikea.

Check out the “Behind the scenes” video below.

Watch the spots and have a good laugh.


Agency: Grimm Gallun Holtappels / Thjnk, Hamburg
Creatives: Florian Grimm / Bettina Olf
Producers: Hermann Krug / Marcella Maack
Production Company: Soup Film/Berlin
Director: Alison Maclean
Music: Yessian Music/Hamburg
Composer/Arranger: Ralf Denker
Song: “I’m Gonna Change Everything” by Jim Reeves (Dean Martin)
EP: Ingmar Rehberg
CCO: Brian Yessian
Head of Production: Michael Yessian

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