Ikea and advertising agency McCann Erickson from Tel Aviv have released a new funny campaign.
The videos feature designers, who create those innovative, comfortable and nice furniture for the brand. As they continue to ramble about their inspirations, innovations and other things, they notice little prices of their creations. And than become furious and sweary! However, those words stick with the furniture and become their names.
Watch the videos and have a good laugh.
Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Sigal Abudy
Art Director: Kfir Peretz
Copywriters: Idan Kravitz, Udi Avital
Director: Jonathan Gurfinkel