Ikea and advertising agency Mother London have released this amusing video ad recently.
The beautiful spot features a couple, who cannot reach one another, because of the mess. Of course, with Ikea’s smart storage everything finds its right place. The ad features a nice Bee Gees cover “Living Together” by the band An Escape Plan.
“The idea for the campaign came from the observation that mess and clutter in our homes keep people apart emotionally as well as physically. We decided to illustrate this in our TV spot which shows a couple unable to get to each other because their stuff forms a maze keeping them apart. They have to clean up their home in order to be together“, said Freddy Mandy.
Watch the video and share your opinion about it.
Agency: Mother London
Creative director: Freddy Mandy