Ikea Commercial: Best Toy Ever

Ikea Commercial: Best Toy Ever

Ikea and advertising agency The Monkeys from Australia have released this beautiful spot recently.

The commercial features kids and their invisible friends. Well, some of them are visible and actually quite creative – like a robot, that was created at home. Children tell their adorable stories, while Ikea promotes its cosiness, that it spreads at homes across the world.

Watch the video and share your impressions with us.


Agency: The Monkeys, Australia
Executive Creative Director: Justin Drape
Creative Director: Paul Bruce
Senior Art Director: Barbara Humphries
Senior Copywriter: Tim Pashen
Planning Director: Michael Hogg
Senior Production Manager: Melissa Petryszyn
Head of Content Management: Lisa Ramsey
Content Director: Emma Ashworth
Content Manager: Siena Shuttler
Production Company: The Sweet Shop
Director: Louis Sutherland
Producer: Nikolas Aulich
Executive Producer: Wilf Sweetland
DOP: Ari Wegner
2nd Unit DOP: Daniel Földes
Post Production: The Sweet Shop/Method
Editor: Nathan Hickey
Music: Grayson Gilmour
Sound: Songzu

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