Ikea and advertising agency Akestam Holst have released a very amusing video ad.
The spot promotes Ikead beds, that are beds for life. The camera follows a life of a baby boy until he is a grown man and has his own family and his own babies. The story is full of funny accidents and events and celebrates the importance of a good night sleep.
Watch the video and have a good laugh.
Agency: Akestam Holst
Creative Director: Andreas Ullenius
Agency Producer: Camilla Geijer
Copywriter: Maja Folgero
Copywriter: Viktor Jacobsson
Art Director: Petra Albrektson
Art Director: Andreas Ekelund
Prod. Co.: Social Club
EP: Magnus Theorin
Direction: Jesper Ericstam
DOP: Henrik Stenberg
Production Manager: Jimmy Wahlin