IKEA and advertising agency McCann New York presents the incredible IKEA catalog 2013. Get ready for innovations!
The video tells a little history, presenting the very first IKEA catalog. Since the brand was established, it was alive with plenty of new ideas. Now it is time to move on. Therefore, IKEA presents a new app – catalog in your smartphone.
The catalog app received a very good reviews and the customers are keen to use the it.
Watch the video and tell us what you think about the idea.
Agency: McCann New York
Chairman: Linus Karlsson