If Stockholm Open Commercial: Beginners

If Stockholm Open Commercial: Beginners

If Stokholm Open and creative agency Swefilm from Sweden have made this funny and cute advertisement.

If Stokholm Open is an organization investing in the youth tennis. The children are the future so this is the smartest investment. The video features kids, acting the tennis stars when they were kids themselves, reflecting their famous manners. The ad’s message is that everyone started from nowhere, investing their childhood and energy into something big. “We were all beginners once”. Indeed.

Watch the sweet video and have a good laugh.


Advertising Agency: Swefilm, Stockholm, Sweden
Director: Calle Åstrand
Producer: Pontus Jerrstedt
Art Director: Ysabel Knyphausen
DOP: Erik Sohlström
Published: October 2011

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