IBM Video: A Boy and His Atom

IBM Video: A Boy and His Atom

IBM and advertising agency Ogilvy & Mather have released this amazing video, which pushes the film-making process forward.

Take a look at the world’s smallest film: the slow motion cartoon is made of atoms! IBM decided to demonstrate its data storage technologies by exploring the limits of cinema. The second video takes you behind the scenes and tells about the filming process. While the third video introduces the sound, that moving atoms produce.

Watch these exciting films and share your impressions about them with us.


Agency: Ogilvy & Mather
Chief Creative Officer: Steve Simpson
Client: IBM
Executive Creative Director: Susan Westre
GCD/Art Director: Mike Hahn
GCD/Copywriter: Ryan Blank
Associate Creative Director: Niels West
Associate Creative Director: Ricardo Leme Lopes
Copywriter: Niels West
Copywriter: Lauren Costa
Art Director: Ramona Todoca
Art Director: Ricardo Leme Lopes
Executive Producer: Lee Weiss
Partner/Producer: Alicia Zuluaga
Agency Digital Producer: Julie Teicher
Senior Partner/Group Planning Director: Magnus Blair
Senior Director, Digital Strategy: Priya Varadachary
Digital Strategist: Sissi Nie
Social Media: Geoffrey Colon
Social Media: Stuart Tracte
Media Supervisor: Nitin Sinha
Media Planner: Katherine Moore
IBM Scientist/Animator: Andreas Heinrich
IBM Scientist/Animator: Christopher Lutz
IBM Scientist/Animator: Ileana Rau
IBM Scientist/Animator: Susanne Bowman
Production Company: 1st Ave Machine
Director: Nico Casavecchia
Executive Producer: Sam Penfield
Line Producer: Leanne Amos
Post Producer: Michelle Seidenfrau
Lead 3D: Beau Burrows
Animation: Punga
Editor: Peter Mostert
Editorial Company: Hooligan
Editorial Producer: Lauren Basile
Programmer: Andrew Garrahan
VFX Supervisor: Greg Anderson

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