We found this fantastic new campaign called “Think Smart. Live Smart” from Hyundai created to promote its environmentally friendly cars.
Not so much by the campaign itself, but for the great initiative behind it. Following the concept “Think Smart. Live Smart” commercials were produced with zero carbon emissions. The result is really worth seeing.
The creative team used wind and solar energy to power generators supplying energy for the machines, LED and lighting. Bicycle generators were used to move the artificial landscape.
The commercials will be airing until the end of November. Hyundai also launched a YouTube channel and is now purchasing one metric tone of carbon offsets for every 600 people who view its videos. Till today the channel has already been visited by almost 140,000 users.
Hyundai Live Smart – Sonata Hybrid
Hyundai Live Smart – Tucson
Hyundai Live Smart – Sonata 2.0T
Making of the Hyundai Live Smart Campaign
Released: September, 2010
Advertising Agency: Innocean Worldwide Canada
Creative Director: Gary Westgate
Writers: Danielle Haythorne, Nelson QuintelArt
Director: Noel Fenn
Agency Producer: Alina Prussky
Production House: Radke/MJZProduction House
Producer: Mark Hall
Executive Producer: Miriana DiQuinzio
Cinematographer: Chris Soos
Director: Blue Source, Leigh Marling
Editor: Chris Van Dyke, Jon Devries
Editing company: School
Logo Treatment: The Vanity, Naveen Srivastava
Colorist: Notch, Billy Ferwerda
Audio Post Facility/Music House: Vapor Music
Composer: Joey Serlin
Group Account Director: Keith McDevit / Gail Dhruv
Account Manager: Thomas Flood
Media Agency: Initiative
Media Director: Tatania Tucker