Hyundai and advertising agency Innocean from Australia have released this funny video commercial lately.
The campaign promotes the very safe Hyundai i40. Since there are a lot of careless drivers on the road, you seriously need a safe vehicle. The creatives have pulled off a metaphore that defines those bad drivers: animals behind the wheel! See what the streets look like with monkeys, hyenas and bulls in the streets.
Watch the spot and have a good laugh.
Agency: Innocean, Australia
Director: Ash Bolland
Creative Director: Scott Lambert
Producer: Tara Riddell
Business Director: Ryan Lonsdale
Planner: Kathy O’Connor
Group Account Director: Tim Hiley
DoP: Danny Ruhlmann
Visual Effects: Fin Design
Sound Design: Song Zu
Agency Producer: Tania Templeton
Editing Company: THE EDITORS
Editor: Bernard Garry
Music + Sound Production: Song Zu