HTC One and advertising agency Ogilvy & Mather from Shanghai have released this funny video ad recently.
The spot features musicians, who for whatever reason play with their backs turned to an audience. The spot questions, whether it wouldn’t be better if they faced the right way? Of course, it would. Therefore HTC One’s speakers are put the right way, so that the phone would recreate the better sound for its users.
Watch the video and have a good laugh.
Agency: Ogilvy & Mather, Shanghai, China
Chief Creative Officer: Graham Fink
Creative Director: Sean Sim
Assoc Creative Director: Martin Latham
Head of Broadcast: Anthony Lee
Production: Stink Shanghai
Director: Norman Bates
Post production: Glassworks