HTC Corporation, a global smartphone designer, launched a global advertising campaign that is based on HTC’s new “Quietly Brilliant” brand positioning.
HTC’s first global advertising campaign YOU and features the tagline, “You don’t need to get a phone. You need a phone that gets you.”
The YOU campaign is focused on driving broad, global visibility and understanding of HTC’s unique brand promise – that it’s all about YOU, the consumer, and in fact not the device.
You can see the new HTC branding and the YOU campaign at the redesigned HTC website and also check out two TV commercials below.
The YOU campaign created in collaboration with Deutsch LA Inc advertising agency and will be rolled out in 20 countries around the world, starting the next few weeks.