HSBC: Lions Tour

JWT London has created 20 idents to support HSBC’s sponsorship of the Lions tour in 2009.The idents are set in South Africa (the country hosting the tour) and feature 5 of the greatest Lions players ever to play coaching, the local wildlife. The campaign, which promotes HSBC’s sponsorship of the British and Irish Lions 2009 tour, is set in the location of the sporting event, South Africa.

Released: May 2009
Advertiser: HSBC
Agency: JWT, London
Country: United Kingdom

Production Company: Outsider
Directors: Dom & Nic
Executive Creative Director: Russell Ramsey
Creative Director: Axel Chaldecott
Art Director: Mark Norcutt
Copywriter: Laurence Quinn
Agency Producer: Doug Wade

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