Hotels.com and advertising agency Y&R from Chicago have made this extremely unexpected commercial entitled „Extreme Booking“.
So imagine you are in Spain and in a hurry of finding a hotel. Creatives played a traditional Spanish „game“ – Pamplona’s bull run. The extremely dangerous, demonstrating cruelty to animals, infamous run is being held every year, despite the casual injuries. This video depicts a guy, who runs from the bulls, while booking the hotel via his cell phone.
Watch the video and share your opinion about it.
Agency: Y & R Chicago