Honda and advertising agency DDB from Colombia have released a new funny print campaign.
The images depict the importance of safety, when driving a motorbike. The creatives have pulled off funny image of a beetle, turning into a bullet and a little stone, turning into a dangerous meteor. The speed is exciting, but be sure to wear a helmet.
See the images below and have a good laugh.
Agency: DDB, Colombia
Creative Directors: Rodrigo Bolivar, Alfonso Díaz
Art Directors: Mauricio Cifuentes, Felipe Munevar, Leonardo Buitrago, Jorge Paez
Copywriters: Alfonso Díaz, Adriana Coronado, Jaime Jimenez
Illustrator: Dr Pepe