Honda commercial: Racing Against Time (Dream the Impossible Documentary Series)

Honda commercial: Racing Against Time (Dream the Impossible Documentary Series)

Recently Honda has announced the debut of its fifth short-film documentary as part of the“Dream the Impossible” series on Oct. 19.  Titled “Racing Against Time” starring the professional skateboarder Tony Hawk, “Star Trek” and “Transformers” screenwriters Roberto Orci and Alex Kurtzman, and a number of others well know faces this documentary is promising to be a distinctive work. It also features a story from Honda employee Sachito Fujimoto who helped develop the Honda FCX Clarity fuel-cell vehicle.

“Racing Against Time” takes a personal look at what defines the essence of racing and how the best work is often done when the pressure is high and competition is fierce. The film illustrates Honda’s racing spirit, as Honda associates persevere to develop innovative environmental solutions. Teamwork also is shown as an integral contribution to extraordinary results.

Do deadlines cause more stress than motivation? Or do we do our best thinking under time pressure? With oil running out and mounting environmental concerns, competition and teamwork are more important than ever. In this film, see how the pros handle themselves when there’s no time to lose.

Launched in January 2009, the “Dream the Impossible” Documentary Series is intended to speak to both the hearts and minds of consumers by revealing stories of Honda’s corporate philosophy at work through an interactive “Dream the Impossible” website.

The campaign targets 25-49 year-old adults with a youthful spirit, who are comfortable with technology, value authenticity, and are drawn to brands they can relate to, connect with, or admire.

Advertising Agency: RPA, Santa Monica, CA, USA
Chief Creative Officer: David Smith
Writers: Todd Carey, Curt Johnson
Agency Producer: Gary Paticoff
Executive Producers: Barbara Ponce, Jon Kamen, Frank Scherma, Frank Stiefel, Justin Wilkes
Production Company:
Producer: Andrew Flakelar, Todd Carey, Curt Johnson
Director: Joe Berlinger
DP, Lighting, Cameraman: Andrij Parekh
Editor: Ben Coccio/Outpost Digital
Original Soundtrack: Q Department.
Post Production: Outpost Digital
Photographer: Davi Russo
Graphic Designer: Dave Dimeola, Chris Rubino

Chief Creative Officer: David Smith
Executive Producer, Content: Gary Paticoff
Creative Director/Art: Curt Johnson
Associate Creative Director/Copy: Todd Carey
Senior Art Director/Art: David Mesfin
Senior Copywriter: Brenna Hajek
User Experience Lead: Alex Yra
Technology Director: Scott Westerfield
Technologist/Flash: Jeff Siegal

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