Honda commercial: Mobility 2088 (Dream the Impossible Documentary Series)

Honda commercial: Mobility 2088 (Dream the Impossible Documentary Series)

Mobility has always been central to our growth and freedom as a civilization. But what about the future of mobility? In this documentary from the series “Dream the Impossible” Honda asks some of the great thinkers of our generation how people will get around in 80 years.

This film centers on the future of mobility as told by a collection of academics, scientists, sci-fi writers and artists, including film directors Christopher Guest and Joe Johnston, architect/urban designer Mitchell Joachim, design editor Chee Pearlman, science fiction writers Ben Bova and Orson Scott Card.

“Dream the Impossible” Documentary Series is intended to speak to both the hearts and minds of consumers by revealing stories of Honda’s corporate philosophy at work through an interactive campaign. The campaign targets 25-49 year-old adults with a youthful spirit, who are comfortable with technology, value authenticity, and are drawn to brands they can relate to, connect with, or admire.

Credits:

Agency: RPA (Rubin Postaer and Associates)
Chief creative officer: David Smith
Associate creative director/copywriter: Todd Carey
Creative director/art director: Curt Johnson
Executive producers: Barbara Ponce, Gary Paticoff
Graphic designer: Chris Rubino
Photographer: Chris Rubino

Filming: Derek Cianfrance
Director of photography:Andrij Parekh
Executive producer: Frank Stiefel
Line producer: Andrew Flakelar
Editors: Jim Helton, Ben Coccio
Original Soundtrack: Q Department

Interactive:
Chief creative officer: David Smith
Executive producer: Gary Paticoff
Creative director/art director: Curt Johnson
Associate creative director/copywriters: Todd Carey, J. Barbush
Associate creative director/art director: Luis Ramirez
Senior art director: David Mesfin
Senior copywriter: Brenna Hajek
User experience lead: Alex Yra
Technology director: Scott Westerfield
Technologist/Flash artist: Jeff Siegal

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