Honda commercial: Kick Out the Ladder (Dream the Impossible Documentary Series)

Honda commercial: Kick Out the Ladder (Dream the Impossible Documentary Series)

Being led up to the roof and kicking out the ladder is used as a metaphor for being challenged to achieve seemingly impossible goals. In this documentary form the series “Dream the Impossible” Honda invites you to discover this inspirational metaphor that has helped impossible dreams come true.

Interviewees are Chuck Thomas, Manager Honda Vehicle Safety, Takeo Fukui, Global President and CEO, Yasunari Seki, Large Project Leader with Honda Insight, Jim Keller, senior manager/chief engineer for Honda Vehicle Chassis Design, Steve Butz, Associate with Honda Manufacturing of Indiana, Tom Elliott, retired Executive Vice President of American Honda, Karen Heyob, associate chief engineer in the Honda Green Factory Program, David Marek, Director of Honda Advanced Design Studio.

“Dream the Impossible” Documentary Series is intended to speak to both the hearts and minds of consumers by revealing stories of Honda’s corporate philosophy at work through an interactive campaign. The campaign targets 25-49 year-old adults with a youthful spirit, who are comfortable with technology, value authenticity, and are drawn to brands they can relate to, connect with, or admire.

Credits:

Agency: RPA (Rubin Postaer and Associates)
Chief creative officer: David Smith
Associate creative director/copywriter: Todd Carey
Creative director/art director: Curt Johnson
Executive producers: Barbara Ponce, Gary Paticoff
Graphic designer: Chris Rubino
Photographer: Chris Rubino

Filming: Derek Cianfrance
Director of photography:Andrij Parekh
Executive producer Frank Stiefel
Line producer: Andrew Flakelar
Editors: Jim Helton, Ben Coccio
Original Soundtrack: Q Department

Interactive:
Chief creative officer: David Smith
Executive producer: Gary Paticoff
Creative director/art director: Curt Johnson
Associate creative director/copywriters: Todd Carey, J. Barbush
Associate creative director/art director: Luis Ramirez
Senior art director: David Mesfin
Senior copywriter: Brenna Hajek
User experience lead: Alex Yra
Technology director: Scott Westerfield
Technologist/Flash artist: Jeff Siegal

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