Honda commercial: Failure – The Secret to Success (Dream the Impossible Documentary Series)

Honda commercial: Failure – The Secret to Success (Dream the Impossible Documentary Series)

The mere thought of a failure can paralyze even the most heroic thinkers and keep great ideas off being brought to life. But is failing really that bad? In this documentary from the series “Dream the Impossible” Honda gets an inside look at the mishaps of Honda racers, designers and engineers to learn how they draw upon failure to motivate them to succeed. From poor color choices to blown race engines, these risk-taking individuals provide an honest look at what most people fear most. Through personal experiences of Honda associates such as IndyCar driver Danica Patrick, the film explores failures and risks taken that helped lead to new innovations.

“Dream the Impossible” Documentary Series is intended to speak to both the hearts and minds of consumers by revealing stories of Honda’s corporate philosophy at work through an interactive campaign. The campaign targets 25-49 year-old adults with a youthful spirit, who are comfortable with technology, value authenticity, and are drawn to brands they can relate to, connect with, or admire.

Credits:

Agency: RPA (Rubin Postaer and Associates)
Chief creative officer: David Smith
Associate creative director/copywriter: Todd Carey
Creative director/art director: Curt Johnson
Executive producers: Barbara Ponce, Gary Paticoff
Graphic designer: Chris Rubino
Photographer: Chris Rubino

Filming: Derek Cianfrance
Director of photography:Andrij Parekh
Executive producer: Frank Stiefel
Line producer: Andrew Flakelar
Editors: Jim Helton, Ben Coccio
Original Soundtrack: Q Department

Interactive:
Chief creative officer: David Smith
Executive producer: Gary Paticoff
Creative director/art director: Curt Johnson
Associate creative director/copywriters: Todd Carey, J. Barbush
Associate creative director/art director: Luis Ramirez
Senior art director: David Mesfin
Senior copywriter: Brenna Hajek
User experience lead: Alex Yra
Technology director: Scott Westerfield
Technologist/Flash artist: Jeff Siegal

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