Honda and advertising agency McCann Worldgroup from Rome have released this amusing video spot.
The commercial promotes Honda’s Dual Clutch transmission system. The company claims that one clutch is great, but two clutches – just fabulous. To illustrate that, creatives have invoked two dancers. In the beginning only one of them performs an entertaining dance to a very nice tune by Francesco Catitti plays. In the end the video takes an unexpected twist when the second guy jumps in.
Watch the video and tell us if you liked it.
Agency: McCann Worldgroup, Rome, Italy
Creative Director: Alessandro Sciortino
Copywriter: Niccolò Lucchino
Art director: Alessandro Polia
Executive Producer: Fabio Cimino
Client Service Director: Roberta Cutuli
Account: Eliana Grandolfo, Giulia Gagliardi
Production Company: Why Worry Production
Director: Mauro Vecchi
Original Music: Francesco Catitti