Honda CR-V and advertising agency Mcgarrybowen from London have released this amazing video spot recently.
The brand’s motto is – make impossible possible. The creatives illustrate this idea brilliantly: the video is filled with optical illusions. Honda easily navigates them, while people watch it scratching their heads, thinking how to deal with those. The spot is striking – it has immediately gone viral for a good reason – it is amazing.
Watch the spot and tell us if you enjoyed it.
Agency: Mcgarrybowen, London, UK
Executive Creative Directors: Paul Jordan, Angus Macadam
Art Director: Remco Graham
Copywriter: Richard Holmes
Director: Chris Palmer