H&M Commercial: Alter Ego

H&M Commercial: Alter Ego

H&M and advertising agency Strange Cargo have released this amazing video film.

Five minute film is made by a Swedish film and music video director Jonas Akerlund. The ad features actor Joel Kinnaman, who is wandering London streets in a cab. It seems that he is being haunted by his own ghost. “Alter Ego” – a new men fall collection for creating a style of his own.

Watch this fabulous and stylish video film.


Agency: Strange Cargo
Producer: Anna Olsson
Client: H&M
Prod. Co.: RAF Films
Director: Jonas Akerlund
Producer: Eva Tempelman
Editorial: Jump
Editor: Luis Moreno
EP: Alexandra Leal
Post/Effects: Poetica
Lead VFX/Inferno Artist: Amanda Amalfi
VFX: Aaron Vasquez
VFX: Chris Wiseman
VFX: Aron Baxter
VFX: Chris Memoli
Head of Production: Stefanie Bassett

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