The NHL has started up their “History Will be Made” campaign for the 2011 Stanley Cup Playoffs.
Last season’s History Will Be Made campaign was one of the most successful campaigns in NHL history, driving more than 302 million TV viewers for the 2010 Stanley Cup Playoffs, the most watched in 36 years. The campaign also received three Sports Media Marketing Awards, including top prizes for Best Television Promotion and Best Live Sporting Event Spot.
The first two spots in this year’s campaign “Wish” and “Mess” debuted on March 13 broadcast of the Chicago Blackhawks vs Washington Capitals game and more than 20 additional spots will launch by April 13, the first day of the Playoffs. Starting April 14 through the conclusion of the Stanley Cup Final, a new spot will be produced each day, highlighting a key moment from the previous night’s games.
Check out credits and History Will Be Made Commercials 2011 after the jump.
History Will Be Made Commercial “Wish”. The spot featuring Jonathan Toews on his birthday.
The spot “Mess” featuring previous Stanley Cup champions.
2011 NHL Stanley Cup playoffs spot “Never” featuring Jamie Baker and the 1994 San Jose Sharks.
History Will Be Made Commercial, titled “49 Years” featuring Patrick Kane and the Chicago Blackhawks.
2011 NHL Stanley Cup playoffs video ad “City” featuring the 1974 Stanley Cup winning Philadelphia Flyers.
“Amends” commercials from 2011 NHL Stanley Cup playoffs ad campaign “History Will Be Made” featuring Dale Hunter and the 1988 Washington Capitals.
2011 NHL Stanley Cup Playoffs spot “Easter Epic” featuring Pat LaFontaine and the 1987 New York Islanders.
The History Will Be Made creative was developed collaboratively by the NHL, NBC Sports Group and VERSUS, in consultation with global advertising agency, Young & Rubicam.
Creative Director: Cliff Skeete
Associate Creative Director: Bruce Jacobson
Art Director: Adolfo Alcala
Copywriter: Patrick Conlon
Executive Directors of Content Production: Lora Schulson and Nathy Aviram
Producer: Bobby Jacques
Business Manager: Debra Horvath
Account Management: Derek Gale
Music: Future Perfect