Heineken and advertising agency Publicis Worldwide have released this amazing video campaign recently.
The spot features Dutch DJ Armin van Buuren, who was asked to participate in the brand’s experiment. The creatives of the campaign has counted the amount of bottles consumed in a club. The first night the music was boring. While the second night DJ van Buuren was playing. Less alcohol was consumed the second day. Therefore, the brand came up with a motto “Dance More, Drink Slow“, thus raising awareness about responsible drinking. Nice!
Watch the spot and share your opinion about it with us.
Agency: Publicis Worldwide