History is made in Rome
Heineken – Official Sponsor of the UEFA Champions League Final
To celebrate the Uefa Champions league final, Heineken in collaboration with JWT and MADEvents, has built a real Colisseum made by 1500 Heineken Limited Edition Rome Final 2009 bottles.
The work is exposed to Rome Termini station: the structure that reaches a tip of 3 metres with the basement, has a diameter of 3,5 metres and an height of 1,4 metres. It is enlightened with new generations led and with the latest light design techniques.
The Heineken Colisseum wants to be the main attraction for all the fans who are coming in Rome for the final.
Released: May 2009
Agency: JWT Milan
Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Head of Art: Cristiana Boccassini
Art Director: Chiara Carsaniga
Copywriter: Danilo Fragale
Account Executive: Giada Salerno
Agency Producer: MADEvents
Planning, mood, general coordination, Creative Director: Christian Gancitano
Realization, Executive Direction, light design: Marco Zecchini
Related: Heineken: Colosseum