Heineken: Green is the new black

Heineken: Green is the new black

The new Heineken environmental program is not only a eco-friendly initiative but also an on-going, self-sustainable advertising campaign. The concept is simple – Heineken created a re-usable grocery bag called Heineken Green Bag which is made of the non-recyclable material from Heineken billboards.

Heineken_Green_is_the_New_Black

Shortly after introducing these bags to the market, they became very fashionable and popular. The result is that every person going around with Heineken Green Bag became a walking environment friendly billboard for Heineken.

Advertising Agency: JWT, San Juan, Puerto Rico
Creative Director: Jaime Rosado
Copywriter: Jaime Rosado
Art Director: Johanna Santiago
Editor: Mizael Morales
Sound Engineer: Carlos Dávila

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