Heineken and advertising agency Publicis from Milano have released this amusing video ad recently.
The spot presents an exciting competition: 20 tickets were hidden in Rome and Milan. The competitors had to find a ticket, put under a red seat, which was placed anywhere in the city. They had one hour to find their lucky seat. See how well did they do and who won the seat in Wembley for the finals.
Watch the spot and have a good laugh.
Agency: Publicis, Milano, Italia
Executive Creative Director: Bruno Bertelli, Cristiana Boccassini
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Account Supervisor: Giada Salerno
Account Manager: Paula Santos
Agency Producer: Giulia Atzori – Nicole Lord
Company Production: Bedeschi Film
Producer: Federico Salvi
Director: Gigi Piola
Editor: Fabrizio Squeo