Heineken and advertising agency Publicis from Milan have released this brilliant spot.
The beer company promotes moderate drinking now all of a sudden. The creatives have pulled off this amazing musical, that features ladies pleading for the hero. Apparently all the guys a drunkards and impossible to deal with.
Watch the video and have a good laugh.
Agency: Publicis, Milan, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Simone Di Laus
Copywriter / Associate Creative Director: Michele Picci
Director: Nicolai Fuglsig