Heineken Commercial: DVD, CD
Are you still with us?
Beer drinkers tend to immature, enjoy easy going fun and share all this with friends. This attitude has its rules, its music and its films. With its “Are you still with us?” multi-media campaign, Heineken intends to remind its target that the risk of becoming serious and deep is always just round the corner.
IDEA: We put fake CDs and DVDs in Italian Fnac stores. Romantic and soapy films in the action film section, introspective films among the comedies. We did the same for records: fake romantic compilations in the Rock and Heavy Metal area and schmaltzy ringtone compilations in the Hip Hop section. Anybody who picks up these CDs and DVDs will find the warning line “Are you still with us?” on the back cover.
Released: June 2009
Brand name: Heineken Beer
Agency: JWT, Milan
Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Head of Art: Cristiana Boccassini
Art Director: Alessandro Agnellini
Copywriter: Davide Iacono
Account Director: Elisa Petrone
Photographer: Corbis, Getty Images
Post production: Studio ASC
Illustrator: Manlio Truscia