Heineken Ambient Campaign: Walk In Fridge Boxes

Heineken Ambient Campaign: Walk In Fridge Boxes

At the end of the year Heineken put the famous Heineken commercial: Walk-In Fridge on air once more. At the same time they also created a little mystery by putting huge Walk-in Fridge boxes on the streets of Amsterdam on garbage day, to imply that the huge fridge was actually for sale and that people were actually buying it.

Released: December 2009

Heineken Walk in Fridge

Advertising Agency: TBWA\Neboko, Amsterdam, The Netherlands
Creative Directors: Jorn Kruijsen, Jeroen van de Sande
Art Director: Jorn Kruijsen
Copywriter: Jeroen van de Sande
Illustrator: Des de Kousemaeker
Photographer: Rene Mesman

Video from: Viralmente

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