HEB Commercial: Tough Talk

HEB Commercial: Tough Talk

HEB and advertising agency Richards Group have released a funny campaign.

The spot features NBA stars from San Antonio Spurs. The players are shooting a commercial for HEB’s Mootopia and try to do their best to pursue the audience. However, Kawhi kills the shooting by simply declaring that it is good. The guy’s cannot believe his bluntness. The spot is quite bizarrely funny.

Watch the video and tell us if you liked it.


Agency: Richards Group, USA
Group VP Advertising and Marketing: Cory Basso
Director of Advertising: Shelley Hannon
Senior Account Manager: Lena Delgado
Agency: The Richards Group
Brand Creative Group Head: Chris Smith
Art Director: Bo McCord
Copywriters: Wendy Mayes, Brittany Sarrett
Art Director: Kyle Kelley
Director of Broadcast: Greg Gibson
Agency Producer: Debbie Koppman
Business Affairs Managers: Sara Sax, Devona Mayeur
Brand Management: Howard Blevins
Production Company: Sugar Film Production
Director: Chris Smith
Executive Producer: Tony Miglini
Line Producer: Michelle Isbell
Editorial: Fast Cuts
Editorial Executive Producer: Lisa Hill
Editorial Senior Producer: Barbara Sanders
Offline Editor: Jason Payne

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