Health City fitness made a really original ad campaign inviting people to get in shape. They sent invitations to Health City fitness center to people with their names and street numbers on it but delivered it to the neighbor’s mailbox. In this way they made people to do what good neighbors do: to take the envelope to the right mailbox. And this requires some exercise. When you open your letter, which was also delivered to you by your neighbor, it explains that you already had some exercise but if you want to really get in shape, you have to come to Health City fitness club.
Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Directors: Peter Ampe, Katrien Bottez
Art Director: Geert De Rocker
Copywriter: Tom Berth