Hanes Commercial: Soften the Blow

Hanes Commercial: Soften the Blow

Hanes and advertising agency 360i have released this epic video spot that you must see.

The spot features Al Lenderson, who performs an experiment. He wants to find out how soft the Hanes T-Shirts are. Therefore, he collects the whole crew to help him: he incorporates a catapult – a Medieval war machine – and some antiques from his mom’s. However, Al proves to be a lunatic, who ridicules the art of science!

Watch the video and have a good laugh.


Agency: 360i, USA
Chief Creative Officer: Adam Kerj
Creative Director: Aaron Mosher
Creative Director: David Yankelewitz
Copywriter: Nick Panayotopoulos
Art Director: Roberto Salas
Account Director: Tiffany Curry
Account Manager: Kelly Huibregtse
Strategy Director: Shankar Gupta
Strategist: Scott Sparks
Technical Director: Layne Harris
Production Company: B-Reel
Director: Jens Sjogren
Executive Producers: Pelle Nilsson, Susan Rued Anderson
Producer: Lawrence Lewis
Director of Photography: Jordan Levy
Production Designer: Jason Fijal
Sound Design: Tom Rogers at Atomix
Color/Conform: Shinya Sato
Editor: Zoe Mougin
Editorial Company: Cosmo Street
Original Music: MassiveMusic
Executive Producer: Keith Haluska
Producer: Courtney Jenkins
Creative Director: Elijah B. Torn

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