Halfords and advertising agency Mother from UK have released this hilarious video spot.
The brand promotes its amazing bikes, that will make you want to ride and not to look backwards. The video takes place in a middle of a race, that apparently has overwhelmed the participators. Everyone is trying to be the first and while doing so, they do not hesitate to have a cup of tea or exchange the business papers. A funny British race!
Watch the spot and have a good laugh.
Agency: Mother, UK
Director: Gary Freedman
Production Co: Independent
Producer: Jason Kemp
Post Production: Framestore