Häagen-Dazs Ice Cream Commercial: Melt together

Häagen-Dazs Ice Cream Commercial: Melt together

Swan Lake ballet

New Häagen-Dazs Ice Cream commercial, titled “Melt together” by TBWA London.

“Melt Together” comes with a beautiful commercial filmed in Kiev, and shows a couple, and they communicate only via touch, sight and, of course, taste, while watching the show Swan Lake, the Ukrainian National Ballet. The background music is Richard Hawley song Open Up Your Door.

It is the Häagen-Dazs Ice Cream’s first TV advert for four years.

The Häagen-Dazs Ice Cream also invites consumers to submit, through Facebook, stories, thoughts, photos, videos, links and everything else that they can send the web that means “Melt Together” to them. What Internet users gain from this? Richard Hawley will be inspired by snippets of content for your next hit, a song that will be exclusive to the campaign.

Also watch the making of Melt Together commercial
This is a behind the scenes look at the creation of the new Häagen-Dazs TV ad.

Released: October 2009
Advertiser: Häagen-Dazs
Brand name: Häagen-Dazs Ice Cream
Agency: TBWA London
Country: United Kingdom


Agency: TBWA London
Brief: Return Häagen-Dazs to its iconic status as the intimate adult ice cream
Writer: Graham Cappi
Art director: James Gillham
Planner: Kate Reading, Tom Morton
Production company: Independent
Director: Phillipe André
Music: STREAM\Music

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