Guinness and advertising agency Saatchi & Saatchi London have made this „dark“ commercial entitled „Paint the Town Black“.
The ad is a tribute to the company’s founder Arthur Guinness. On September 27 brewery celebrates Arthur’s Day. The father of a dark beer is honored with this unusual video: people paint their town, their clothes, even animals black. Really dark and bizarre!
Check out the video and tell us what do you think about it.
Agency: Saatchi & Saatchi London
Executive Creative Director: Kate Stanners
Executive Creative Director: Paul Silburn
Copywriter: Gavin Torrance
Art Director: Danny Hunt
Planner: Charlie Finnigan
Producer: Rebecca Williams
Production Company: Somesuch & Co
Director: Daniel Wolfe
Editor: Dominic Leung
Editing Company: Trim
Producer: Dougal Meese
Post Production: Framestore CFC
Audio Post Production: Wave