The video documents an amazing idea. Empreinte has just opened its store l’Atelier lingerie in Paris. So they had to come with some unique idea that would draw the passers-by attention. They ended up with a holographic model. A beautiful lady appears in a store's window at night, after the store is closed. 3D mannequin would playfully tease the audience and then disappear in a shower of holographic stars.
The campaign features a team of parkour collective MTL 551. They are dressed in a colorful suits that covers the whole body – from feet to face. So this strange creature wakes up in the morning, takes a shower and walks to the street to start the campaign. Actors are giving the newspapers to the people and entertain them with the acrobatic stunts.
PAUSE, a Swedish Home Entertainment Store, selling innovative products with the latest audio/video technology in, has thought of a very crazy way to generate buzz on the internet. Tonight Fredrik Hjelmquist, CEO of the company, will simply turn into a Human Juxebox!
A fantastic initiative "My Secret Cosmetics" was launched by the Dutch government in partnership with the Support Center for Victims of Domestic Violence to raise the attention on domestic violence problem in Netherlands.
A really great event was recently held in Hungary by the telecom giant DJUICE, in partnership with Leo Burnett and the Red Cross. The goal was to encourage youngsters to donate blood.
To celebrate the launch of its new premium lager in the UK, Stella Artois is hosting a series of interactive theater events called "The Night Chauffeur". For two weeks 10 bars in London are be transformed to a stylish and sophisticated nouvelle vague film setting.
A simply fantastic Romanian initiative launched by Traffic Police to discourage people from using their mobile phones while driving.
A fantastic advertising move was recently taken by Getty Images, the largest online image bank in the world. Getty Images decided to select some of the most visited places in…Read more
The track "2 Minute Silence" is exactly what the name says, 120 seconds of no sound recorded by celebrities. And it'll be released as single!
To support the the initiative of SESI to fight children sexual exploitation one of the greatest symbols of Brazil "closed his arms" and "embraced" the city with a help of projections and lights.
To advertise Opvoedingslijn, a new helpline for parents with out of control kids, an interesting guerrilla action took place in one of the largest malls in Belgium.
In August the Berlin eatery, called Flime, launched a website informing about the grand opening of the first cannibal restaurant.
"Guang Yin Yoga" is a small yoga club in Shanghai, China. To save the business they needed to attract about 300 new club members. But how to do this with almost no money in a pocket?
Wishing to reinvent the traditional media and inspired by to the success of reality shows the Yellow Pages decided to launch a very interesting project in Israel called "The Billboard Master".
Have you ever been in a single car together with two hundred other people? Well, movie lovers from Madrid and Barcelona had a such chance. Thanks to Fiat's decision to promote the famous Fiat 500 in a different way.