Guerilla

The Coca-Cola Happiness Machine
The Coca-Cola Happiness Machine

Coca-Cola came up with another idea how to show that along with the drink they provide us with some happiness. They placed a special vending machine in student campus and to every person who was buying coke they gave something extra.

Mini Cooper Ambient Campaign
Mini Cooper Ambient Campaign

Mini has launched an ambient campaign in Amsterdam which is a lot like the Heineken Walk-in Fridge campaign. The idea is the same, after Christmas they put empty boxes of Mini Cooper cars in the streets of Amsterdam as if somebody had got Mini Cooper for Christmas wrapped in a big box.

Creative Business Card for Baltic Coaching Centre
Creative Business Card for Baltic Coaching Centre (1)

Nice business card for Baltic Coaching Centre, created by Paparaci advertising agency in Lithuania. “Baltic Coaching Centre“ – is the international coaching centre in Blatic states, working according to the highest standards of International Coach Federation.

Heineken Ambient Campaign: Walk In Fridge Boxes
Heineken Ambient Campaign: Walk In Fridge Boxes

At the end of the year Heineken put the famous Heineken commercial: Walk-In Fridge on air once more. At the same time they also created a little mystery by putting huge Walk-in Fridge boxes on the streets of Amsterdam on garbage day, to imply that [...]

Ambient campaign for Elmex Anti-Cavities Toothpaste: Dude, where are the holes?
Ambient campaign for Elmex Anti-Cavities Toothpaste: Dude, where are the holes?

Elmex wanted to promote their anti-cavities toothpaste, under the tagline “Helps prevent cavities” and asked Shalmor Avnon Amichay advertising agency in Tel Aviv to find a surprising way to expose it.

Panasonic Vacuum Cleaner Ad: Dust
Panasonic Vacuum Cleaner Ad: Dust

Usually, to promote vacuum cleaners, companies give lots of boring numbers and technical features but they hardly impress the target market which is, of course, mainly housewives. Panasonic came up with a solution how to approach the housewives in a simple and appealing way.

Unicef: Landmine Stickers
Unicef: Landmine Stickers

To attract people’s attention and encourage them to help the victims of landmines UNICEF placed Landmine-stickers on the pavement in front of their information booths.

Guinness Halloween Shadows
Guinness Halloween Shadows

Guinness found a great way to boost their sales in Romania during this Halloween. They used beer coasters made to look like shadows of the beer glass as their ads.

Heineken: Green is the new black
Heineken: Green is the new black

The new Heineken environmental program is not only a eco-friendly initiative but also an on-going, self-sustainable advertising campaign. Heineken created a re-usable grocery bag out of the non-recyclable material from Heineken billboards.

Red Bull Soapbox Race Guerilla Campaign in Israel
Red Bull Soapbox Race Guerilla Campaign in Israel (1)

New guerilla marketing campaign for “Red Bull Soapbox Race” in Jerusalem, Israel. Because the event is a non-motorized vehicle race, that emphasizes the creativity of the vehicles, Avraham advertising agency in Israel, decided to go for a guerilla campaign that will bring attention to the fact that the audience is [...]

Page 1 of 512345»