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Fiat 500 in the Spanish cinemas
Fiat 500 in the Spanish cinemas

Have you ever been in a single car together with two hundred other people? Well, movie lovers from Madrid and Barcelona had a such chance. Thanks to Fiat's decision to promote the famous Fiat 500 in a different way.

Water Solidarites International Commercial
Water Solidarites International Commercial

A humanitarian organization Water Solidarites International has launched a really impressive campaign in Paris, France. They used Aquascript technology to deliver the message. And it really worked because people were amazed how text can be made out of running water.

Burger King Commercial: Whopperface
Burger King Commercial: Whopperface

Now almost everybody knows that in Burger King you have a possibility you order the Whopper burger which is made the way you like. You can choose what ingredients you want and which you don’t. So basically you get a personal burger.

The Coca-Cola Happiness Machine
The Coca-Cola Happiness Machine

Coca-Cola came up with another idea how to show that along with the drink they provide us with some happiness. They placed a special vending machine in student campus and to every person who was buying coke they gave something extra.

Mini Cooper Ambient Campaign
Mini Cooper Ambient Campaign

Mini has launched an ambient campaign in Amsterdam which is a lot like the Heineken Walk-in Fridge campaign. The idea is the same, after Christmas they put empty boxes of Mini Cooper cars in the streets of Amsterdam as if somebody had got Mini Cooper for Christmas wrapped in a big box.

Creative Business Card for Baltic Coaching Centre
Creative Business Card for Baltic Coaching Centre (4)

Nice business card for Baltic Coaching Centre, created by Paparaci advertising agency in Lithuania. “Baltic Coaching Centre“ – is the international coaching centre in Blatic states, working according to the highest standards of International Coach Federation.

Heineken Ambient Campaign: Walk In Fridge Boxes
Heineken Ambient Campaign: Walk In Fridge Boxes

At the end of the year Heineken put the famous Heineken commercial: Walk-In Fridge on air once more. At the same time they also created a little mystery by putting huge Walk-in Fridge boxes on the streets of Amsterdam on garbage day, to imply that [...]

Ambient campaign for Elmex Anti-Cavities Toothpaste: Dude, where are the holes?
Ambient campaign for Elmex Anti-Cavities Toothpaste: Dude, where are the holes? (1)

Elmex wanted to promote their anti-cavities toothpaste, under the tagline “Helps prevent cavities” and asked Shalmor Avnon Amichay advertising agency in Tel Aviv to find a surprising way to expose it.

Panasonic Vacuum Cleaner Ad: Dust
Panasonic Vacuum Cleaner Ad: Dust

Usually, to promote vacuum cleaners, companies give lots of boring numbers and technical features but they hardly impress the target market which is, of course, mainly housewives. Panasonic came up with a solution how to approach the housewives in a simple and appealing way.

Unicef: Landmine Stickers
Unicef: Landmine Stickers

To attract people’s attention and encourage them to help the victims of landmines UNICEF placed Landmine-stickers on the pavement in front of their information booths.

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