Guerilla

Empreinte Commercial:  A Holographic Model
Empreinte Commercial: A Holographic Model

The video documents an amazing idea. Empreinte has just opened its store l’Atelier lingerie in Paris. So they had to come with some unique idea that would draw the passers-by attention. They ended up with a holographic model. A beautiful lady appears in a store's window at night, after the store is closed. 3D mannequin would playfully tease the audience and then disappear in a shower of holographic stars.

Les Affaires Guerilla: Creativity in the Streets
Les Affaires Guerilla: Creativity in the Streets

The campaign features a team of parkour collective MTL 551. They are dressed in a colorful suits that covers the whole body – from feet to face. So this strange creature wakes up in the morning, takes a shower and walks to the street to start the campaign. Actors are giving the newspapers to the people and entertain them with the acrobatic stunts.

Fredrik Hjelmquist, CEO Of A Swedish Store, Will Turn Into A Human Juxebox
Fredrik Hjelmquist, CEO Of A Swedish Store, Will Turn Into A Human Juxebox

PAUSE, a Swedish Home Entertainment Store, selling innovative products with the latest audio/video technology in, has thought of a very crazy way to generate buzz on the internet. Tonight Fredrik Hjelmquist, CEO of the company, will simply turn into a Human Juxebox!

An Online Store For Women Selling Products To Hide The Marks Of Domestic Violance
An Online Store For Women Selling Products To Hide The Marks Of Domestic Violance

A fantastic initiative "My Secret Cosmetics" was launched by the Dutch government in partnership with the Support Center for Victims of Domestic Violence to raise the attention on domestic violence problem in Netherlands.

Vampire Party Was Held To Encourage Youngsters To Donate Blood
Vampire Party Was Held To Encourage Youngsters To Donate Blood

A really great event was recently held in Hungary by the telecom giant DJUICE, in partnership with Leo Burnett and the Red Cross. The goal was to encourage youngsters to donate blood.

Stella Artois Black – Experience 60s On The Night Chauffeur
Stella Artois Black – Experience 60s On The Night Chauffeur

To celebrate the launch of its new premium lager in the UK, Stella Artois is hosting a series of interactive theater events called "The Night Chauffeur". For two weeks 10 bars in London are be transformed to a stylish and sophisticated nouvelle vague film setting.

Traffic Police Simulates A Fake Traffic Accident In Romania
Traffic Police Simulates A Fake Traffic Accident In Romania (1)

A simply fantastic Romanian initiative launched by Traffic Police to discourage people from using their mobile phones while driving.

Getty Images Puts Its Watermark On The Landmarks
Getty Images Puts Its Watermark On The Landmarks

British Legion Presents “2 Minute Silence” Recorded By Celebrities
British Legion Presents “2 Minute Silence” Recorded By Celebrities (1)

The track "2 Minute Silence" is exactly what the name says, 120 seconds of no sound recorded by celebrities. And it'll be released as single!

The Biggest Hug In The World Given By The Christ The Redeemer Statue
The Biggest Hug In The World Given By The Christ The Redeemer Statue

To support the the initiative of SESI to fight children sexual exploitation one of the greatest symbols of Brazil "closed his arms" and "embraced" the city with a help of projections and lights.

Opvoedingslijn.be Parent Helpline Campaign: Little Robin
Opvoedingslijn.be Parent Helpline Campaign: Little Robin

To advertise Opvoedingslijn, a new helpline for parents with out of control kids, an interesting guerrilla action took place in one of the largest malls in Belgium.

Cannibal Restaurant in Germany Was A Vegetarian Hoax
Cannibal Restaurant in Germany Was A Vegetarian Hoax

In August the Berlin eatery, called Flime, launched a website informing about the grand opening of the first cannibal restaurant.

Guang Yin Yoga Club Guerilla Action: A Man Inside A Box
Guang Yin Yoga Club Guerilla Action: A Man Inside A Box

"Guang Yin Yoga" is a small yoga club in Shanghai, China. To save the business they needed to attract about 300 new club members. But how to do this with almost no money in a pocket?

Yellow Pages Launched A Reality Show In A Billboard: “The Billboard Master”
Yellow Pages Launched A Reality Show In A Billboard: “The Billboard Master” (1)

Wishing to reinvent the traditional media and inspired by to the success of reality shows the Yellow Pages decided to launch a very interesting project in Israel called "The Billboard Master".

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