Greenpeace environmental commercial: Coal story

Greenpeace Coal Effect - Spikes Asia

A beautiful video spot created by Ogilvy Beijing for Greenpeace. “Coal Story” tells the story of coal and the consequences of its use. The video was awarded in Spikes Asia.

Agency: Ogilvy & Mather, Beijing, China
Client: Greenpeace
Executive Creative Director: Doug Schiff
Creative Director: Yanyan Yang
Art Directors: Fei Wang, Yanyan Yang, Yimeng Bai
Copywriter: Doug Schiff
Producers: Fei Wang, Doug Schiff, Yimeng Bai, Lulu Yang
Directors: Doug Schiff, Fei Wang
Production Company: Vigortime
Music: Kadri Gopalnath

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