GRAACC and advertising agency Ogilvy & Mather from Brazil have released this awesome campaign recently.
The video features kids, who have or had cancer. However, they deserve to be treated just as the regular kids. Therefore, the campaign sends them the best wishes and more. The famous cartoon character shave their heads and go bald to support these children. See Garfield, Snoopy, Hello Kitty and others raising awareness.
Watch this brilliant spot and spread the word.
Agency: Ogilvy & Mather, Brazil
Chief Creative Officer: Anselmo Ramos